Partner Interviews
Martel Innovate
Martel Innovate is an established digital innovation agency with over 25 years of experience supporting organisations across Europe and globally. Initially focused on European Commission-funded projects and EU consulting, Martel has expanded its services to include research and development in various advanced domains, along with communication, marketing, media, and training offerings. With offices in Switzerland and the Netherlands, Martel boasts a skilled international team dedicated to helping clients and partners achieve innovative goals sustainably.
What is your organisation’s role in the project? What unique contribution does it bring to the team?
Martel Innovate spearheads the coordination efforts with 6G Coordination and Support Actions and related initiatives, driving strategic collaboration and alignment to emphasise societal values in 6G technology development. Martel’s role focuses on establishing synergies, leveraging existing work, and identifying strategic action points to integrate sustainability, ethics, and acceptability into next-generation networks and services.
Additionally, Martel leads Project Coordination activities, overseeing the project’s day-to-day operations, internal communication, and interaction with external stakeholders. Martel’s extensive experience in managing EU-funded projects and consulting uniquely positions it to ensure efficient project implementation, foster collaboration among partners, and effectively address quality, risk, and ethical considerations. By establishing a project management office and facilitating project-wide communication, Martel plays a crucial role in advancing the integration of societal values into 6G technology development within the 6G4Society consortium.
How do you think 6G4Society will contribute to European society?
6G4Society plays a pivotal role in reconciling the dual objectives of advancing 6G technology while embedding societal and sustainable values into its development. By engaging stakeholders across the Smart Networks and Services (SNS) ecosystem, as well as civil society, regulators, policymakers, media, and the public, the project aims to foster informed discussions about the anticipated impacts of 6G technology.
Utilising methodologies from ethics, legal studies, and social sciences, 6G4Society seeks to understand the socio-cultural aspects surrounding 6G and establish a foundation for responsible research and innovation. Through this, the project endeavours to shape a sustainable and socially accepted 6G landscape that prioritises both people and the planet.
